Category Development 2026

Service Description

Book through the website or request an invoice by emailing sarah@catologyconsulting.com 4 x Modules - 10 hours - Online Dates: Module 1: Tuesday, 20th January, 2026 · 2 hours 30 mins Module 2: Thursday, 22nd January, 2026 · 2 hours 30 mins Module 3: Tuesday, 3rd February, 2026 · 2 hours 30 mins Module 4: Thursday, 5th February, 2026 · 2 hours 30 mins Note: Start and end times are subject to change from the booking system times, the dates will stay the same. Module 1 - Introduction to Category Development: What is Category management Uncover how Category Management can drive better sales Explore the importance of understanding the Consumer-Shopper Learn the Category Growth Model Module 2 - Category Strategy: What is a Category Strategy Understand the process of creating one, including Category Definition, Category Role, Market Assessment and Category Performance Category Growth Drivers Category Tactics Implementation Planning Module 3 - Data to Insight to Action: Explore the different data sources, data types and uses Learn what an insight ‘is’ and what it ‘isn’t’ and what we ‘do’ with insights Discover how to create insights and how to turn them into action plans and recommendations Module 4 - Category Based Selling: Learn the Category Based Selling Principles Discover how to structure the most effective story Finally, we show how to bring insights alive by harnessing the Power of Storytelling